Step 1: Take a big company’s money (undisclosed amount). Step 2: Start running.
Such is the story of the most inspiring video I’ve seen in a whole long time, paid for by Nike, and directed by Casey Neistat. In just 10 days, Neistat traveled around the world with his friend Max, documenting with handheld cameras, and trying to experience as many things as possible in such a short time.
And while the cost of this video clearly wasn’t zero (rental cars, hotels, and airplanes cost money after all), the idea is about as simple as can be: just go. It’s yet another testament to just how far you can run with a simple concept and cheap tools.