Creativity is (sort of) Free: #MakeItCount

Posted By on Apr 9, 2012 | 0 comments


Step 1: Take a big company’s money (undisclosed amount). Step 2: Start running.

Such is the story of the most inspiring video I’ve seen in a whole long time, paid for by Nike, and directed by¬†Casey Neistat. In just 10 days, Neistat traveled around the world with his friend Max, documenting with handheld cameras, and trying to experience as many things as possible in such a short time.

And while the cost of this video clearly wasn’t zero (rental cars, hotels, and airplanes cost money after all), the idea is about as simple as can be: just go. It’s yet another testament to just how far you can run with a simple concept and cheap tools.