Inside the Mind of a Community Manager
Where has this graphic been all my life? (Oh, right, it was posted to the Get Satisfaction blog almost two years ago.) I’ve yet to see any graphic that fully describes the inner workings of a community manager’s brain quite like this one. And I think that these are the hardest things to explain to those who don’t fully understand the value of a CM. After all, it’s difficult for most companies to understand why they should pay for a person who bans spammers, gets touchy-feely with customers, and reads lots and lots of internet pages on the daily – don’t...
read moreForget What You Know: Facebook Engagement Isn’t Hard, It’s Funny
As a digital marketer, I’m typically asked the same set of questions by everybody I meet. Did you hear about Facebook impressions being down so that they can sell more ads? How do you get your numbers up without paying for it? What’s the secret formula? I heard I can tell my fans to add me to an Interests list? Let me just stop you right there for a second to look at Mr. George Takei’s Facebook page. You probably know George from his pivotal role in the original Star Trek series. You might also know him as a gay rights activist, author, or generally interesting guy. His...
read more3 Good Reasons I Can’t Take David Lowery’s Open Letter to Emily White Seriously (and why you shouldn’t either)
On Monday, David Lowery, a musician whose work I’ve often enjoyed, and whose tirades about the music industry I’ve often chided, wrote a scathing rebuttal to NPR intern Emily White’s blog post about how much music she had in her collection that she didn’t pay for. Lowery’s article quickly grew legs, particularly in the music business circles I frequent, and has become a major point of debate over the last few days. Lowery struck a nerve here, and for good reason. He unabashedly takes a stance on an issue near and dear to many, and a moral and ethical question...
read moreCreativity is (sort of) Free: #MakeItCount
Step 1: Take a big company’s money (undisclosed amount). Step 2: Start running. Such is the story of the most inspiring video I’ve seen in a whole long time, paid for by Nike, and directed by Casey Neistat. In just 10 days, Neistat traveled around the world with his friend Max, documenting with handheld cameras, and trying to experience as many things as possible in such a short time. And while the cost of this video clearly wasn’t zero (rental cars, hotels, and airplanes cost money after all), the idea is about as simple as can be: just go. It’s yet another...
read moreCreativity is Free: Boo Bass Monsters, Inc. Remix by Pogo
Pogo has been around for a while, but this new video (well, kinda newish) has recently plopped itself into my earholes. It’s fun, it’s cute, it’s just a great piece of music to listen to. And watch. Related: if you haven’t seen Everything Is A Remix, you should probably stop everything you’re doing and go watch it.
read moreConnect with us
