Creativity Is Free


Step 1: Take a big company’s money (undisclosed amount). Step 2: Start running. Such is the story of the most inspiring video I’ve seen in a whole long time, paid for by Nike, and directed by Casey Neistat. In just 10 days, Neistat traveled around the world with his friend Max, documenting with handheld cameras, and trying to experience as many things as possible in such a short time. And while the cost of this video...

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Pogo has been around for a while, but this new video (well, kinda newish) has recently plopped itself into my earholes. It’s fun, it’s cute, it’s just a great piece of music to listen to. And watch. Related: if you haven’t seen Everything Is A Remix, you should probably stop everything you’re doing and go watch...

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You, sir, are doing it right. Or should I say that Pabst is doing it right? Let’s dissect this campaign a bit, because it goes way deeper than you might think. Hire Will Ferrell to do low-budget (zero-budget?) ads, spoofing classic beer commercials. Give him free reign. No, wait, scratch that: Ferrell approached Pabst himself. Oh, and he’s doing it for free, apparently because he’s a fan of the brand (but more likely...

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Jamie Lidell – Beachbox

Jamie Lidell – Beachbox


Posted By on Jan 17, 2012

I’ve got to get this off my chest. You see, I’ve worked with a lot of artists and companies, almost all of whom ask me the perennial question, “what should I post online?” In the best of cases, I offer up a few ideas and one of them becomes a reality. But in almost every case, laziness and complacency take over and their online properties become vacuous pits of never-ending tour date updates and boring...

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